How should sellers use Amazon Request a Review safely?
Use Amazon's built-in Request a Review action only for an eligible delivered order, send it no more than once, and record the order ID, delivery date, request date, operator, and outcome. Do not combine the action with a separate message asking for a positive rating, a review change, or any incentive.
Amazon's current US help says the feature is available once per order from 5 through 30 days after delivery. Treat that window as an eligibility rule, not a guarantee that the buyer will review the product or that every marketplace exposes the same timing.
Build an order-level request queue
- Start from confirmed delivery rather than shipment creation or estimated arrival.
- Exclude cancelled, refunded, disputed, undelivered, or unresolved orders until their current status supports an appropriate request.
- Check whether the order has already received a built-in request or another permitted review communication.
- Record the marketplace because timing, interface availability, and communication rules can differ.
- Assign one system or operator as the source of truth so manual and automated requests do not overlap.
- Keep the request timestamp and order-level result without collecting unnecessary buyer data.
Separate reviews from customer service
Resolve product, delivery, return, safety, and service problems through the appropriate support workflow. Do not delay help, condition a remedy on feedback, or contact a buyer to remove or revise an unfavorable product review.
If you use software to operate the built-in feature, verify its permissions, retry behavior, order filters, and duplicate prevention before enabling it. A tool should not create a second request or replace Amazon's standard message with promotional language.
Use a review-request control checklist
- The order is delivered and falls within the current marketplace eligibility window.
- No prior Request a Review action exists for the same order.
- The request uses Amazon's standard workflow without added incentives or sentiment selection.
- Open service, return, delivery, or safety issues are handled independently.
- The order ID, operator, request date, and system response are retained.
- Automation is tested for duplicate prevention, retries, access scope, and marketplace differences.
Scope and exceptions
The built-in request can ask for both a product review and seller feedback using Amazon's standardized communication. Sellers should not interpret that as permission for customized positive-review solicitation or for contacting a buyer to influence an existing review.
Review Amazon's current [Request a review from a customer](https://sellercentral.amazon.com/help/hub/reference/external/G698QJEQJZFEXSAT?locale=en-US) and [Customer product reviews policies](https://sellercentral.amazon.com/help/hub/reference/external/GYRKB5RU3FS5TURN?locale=en-US) before operating the queue. Account-specific restrictions, communication opt-outs, marketplace rules, and order status can change what is available.
Related Amazon seller guides
- [Control buyer-seller messages before policy violations accumulate](https://amazonmargincalculator.cloud/blog/amazon-buyer-seller-messaging-compliance-control)
- [Respond to critical reviews with Amazon Customer Reviews controls](https://amazonmargincalculator.cloud/blog/amazon-customer-reviews-critical-response-workflow)
- [Turn Amazon review themes into product and listing decisions](https://amazonmargincalculator.cloud/blog/amazon-review-mining-product-decisions)