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Inventory existing Sponsored Display campaigns, preserve comparable reporting, and pilot new display ads without confusing a platform transition with a performance change.
Read guideDefine one business question, document signals and privacy controls, validate a baseline query, and convert AMC output into a measurable campaign decision.
Read guideDesign hourly campaign alerts with data-quality checks, business context, approval thresholds, deduplication, and safe rollback before automating ad changes.
Read guideMatch the campaign goal, format, landing page, targeting, bidding model, and success metric before comparing Sponsored Brands results.
Read guideCreate an evidence-backed brief, validate AI-generated lifestyle, video, and audio assets, and run a controlled advertising test before broader use.
Read guideSelect eligible products, rehearse accurate demonstrations, control inventory and offers, measure complete contribution, and reuse only proven live content.
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